Newly Launched Spikes Magazine is Good Luck

It’s all a matter of perspective, but gracing the cover of Spikes magazine has the opposite affect of the “Madden Cover Curse.” Whether you think it's a silly urban legend or an undeniable truth, the Madden Cover Curse has become an entrenched part of football lore.

Yelena Isinbayeva was featured on the first copy of the edgy new British track and field magazine, officially launched June 3, 2008.

On Friday, Yelena upped her own World Record in the pole vault to 16 feet, 6 inches and again comes into Beijing as the favorite. Michael Vick and Donovan McNabb could only be so lucky. Yelena got a bounce from appearing on the cover, and hopefully, the sport will also.

The IAAF, in partnership with UK Athletics, launched a major drive to promote athletics globally with a new cutting edge magazine and interactive global website - SPIKES.

Is Spikes magazine the new hero of the sport? Without a doubt, it is a witty and humorous new jaunt.

Spikes magazine and Spikesmag.com couldn’t come at a better time. They will help promote the sport at a time when there is a great deal of competition for young people’s attention. The organization’s mission is to bring the world of track and field to life and help put it back where it belongs: on top of the world.

Enough said.

By Jay Hicks.