Kicks: Reeboks x Maeda Timetanium

This is the second generation of the Timetanium. True to his reputation, graphic designer John Maeda put together a shoe with sophisticated designs and cool hues. Look for 300 pairs to be made available by Reebok.

The interior lining of the Timetanium reflects the complexity of this process, with the original, hand-written calculations by Maeda, printed on the lining and insoles.

John Maeda is a legend among sneaker heads. The legendary designer is the 16th President of Rhode Island School of Design (RISD), known the world over when it comes to graphic designs, computer technology and as an educator.

For twelve years Maeda was employed at MIT, working at the MIT Media Lab. His digital media design work is featured at the Museum of Modern Art.

By Jay Hicks.