Friday, April 18, 2008

Olympic News Runs Out of Las Vegas

NBC Universal announced its plans for the 2008 Olympic Games. Over 17 days of Games, NBC Universal will stream 2,200 hours of live and on demand video content that will be available on air, online, and on mobile devices in support of the Olympics. Wow, that's a lot of video.

NBC has inked a multi-carrier deal to give AT&T, Verizon, and Research In Motion (RIM) subscribers access to the action from Beijing.

At the big wireless CTIA show in Las Vegas, NBC’s Chief Digital Officer George Kliavkoff said this is a tipping point for mobile usage in the United States.

Fans can look forward to watching Allyson Felix while standing in the grocery line. Now we’re making progress.

By Jay Hicks, a.k.a. Track Evangelist.

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