Showing posts with label Craig Masback. Show all posts
Showing posts with label Craig Masback. Show all posts

Friday, April 11, 2008

When athletes blog: Sanya Richards at WCSN.com

The 400-meter specialist, Sanya Richards, took to her WCSN.com blog to give an insight into what is on her mind with the Olympics just six months away.



Sanya’s Top Ten Sports Wishlist

    10. Yao Ming regaining full health and prepared to compete for his country in Beijing

    9. Dwayne Wade back 100%

    8. The Texas Longhorns Men’s BBall team going all the way

    7. Carolina Kluft going for her second heptathalon Olympic

    6. Ronaldino being named footballer of the year again

    5. A great replacement for Craig Masback as CEO of USA Track & Field

    4. Nichole Denby, Lauryn Williams, Walter Davis, & Wallace Spearmon all making the Olympic Team

    3. Bershawn Jackson winning a portion of the million dollar golden league Jackpot

    2. Aaron Ross making it to the Pro Bowl in 200

    1. Me winning the 400m Gold in Beijing!

By Jay Hicks, a.k.a. Track Evangelist.

Wednesday, January 9, 2008

It’s Official: Masback Leaving USA Track & Field

Former Track & Field CEO Craig Masback

After 10 years at the helm, Craig Masback has resigned as Chief Executive Officer of USA Track & Field. He leaves his post to become Director of Business Affairs for Nike's Global Sports Marketing Division. This move is not particularly surprising to people who have been watching – there reportedly has been friction between Masback and his board of directors.

The timing of Masback’s departure is interesting. January marks the beginning of the USA Track & Field indoor track season, and it is not clear who will lead the organization past the Marion Jones doping scandal.

Masback, a former world-class miler, leaves the organization in better shape that he found it. Craig increased revenues, incorporated a no-tolerance drug policy, attracted more corporate sponsorships and boosted attendance.

With all that he did achieve for the sport, Masback’s biggest downfall may have been failing to address the doping scandal squarely. Fans and critics wanted to hear directly from him, and it seemed awkward that the man responsible for the sport’s no-tolerance policy stood silent as one of the sport’s most recognizable names admitted to using performance-enhancing drugs.

The specter of the doping scandal will always hang over the Masback era for U.S. Track & Field. But, it’s important when considering his legacy to remember that he set a sound financial stage and built an internal infrastructure that will help the sport achieve a wider audience and greater prominence on the world’s athletic stage – and for that we thank him.

By Jay Hicks, a.k.a. Track Evangelist