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With the ’08 Olympics less than a month away everyone is catching the Olympic fever. Puma has released the 1968 Olympics based model, their performance shoe for the ’08 Games.
For Now available via eBay and is scheduled to be released at Puma retailers soon. Via SneakersBR.
By Jay Hicks.
These shoes are made for running. The bar for spikes was set sky high by Michael Johnson running into history sporting Nikes at the Atlanta Olympic Games, where he clocked 19.32 seconds in 200-meters and won gold in the 400-meters. Millions still remember Johnson’s custom spikes, and that’s exactly why Nike customized the shoes for him.
Sneakers are more than functional footwear. They need to feel good, look good. They represent our individual style and taste.
Shoemakers have long battled for the Chinese market, but the Beijing Olympics are the battle ground for bitter rivals, Nike and Adidas. The Chinese market, made up of mainland China, Taiwan and Hong Kong, is the second largest market in the world and is worth a whopping $1 billion a year in sales.
Nike is hedging their bets on Asafa Powell. They imprinted his feet and studied his running style to deliver the lightest and strongest kicks ever for the 100-meter world record holder.
Powell will wear a different shoe at meets before the Olympics. The prototype will be tweaked after each meet leading up to the Beijing Games, and then Nike will present Powell with the final pair just before the opening ceremony.
Whew! What color will the shoe be? Will they sport the black and yellow Jamaican colors?
Adidas is also betting hard on Beijing and paid roughly $80 million to win the Beijing sponsorship, in addition to sponsoring elite athletes such as Allyson Felix and Jeremy Wariner. The German shoe company is also spending millions on the “Impossible is Nothing” ad blitz and is opening about two stores a day in China.
While not an official Olympic Games sponsor, Nike is spending millions sponsoring 22 of the 28 competing Chinese federations.
The athletic apparel companies promise this to be the biggest Olympics ever, and it is almost guaranteed to be the most commercial ever. It will be interesting to see who wears the illest gear, while throwing down the most memorable feats.
By Jay Hicks, a.k.a. Track Evangelist
The shoe war between Nike and Adidas in Beijing will be fierce, and the hype surrounding the Olympics will undoubtedly inspire loads of sneakers and gear.
Not to be out done, Adidas revealed another pair from the vault today. This shoe is a true classic. The Adidas Superstar matches the colors for the 2008 Summer Olympics in Beijing. The kicks are said to be available now, so keep your eyes open.
Hmmm…I wonder what fly gear Gilbert Arenas, Jeremy Wariner, and other Adidas athletes will showcase in Beijing.
By Jay Hicks, a.k.a. Track Evangelist
